Content Marketing
Influencer Marketing
Teaming up with actor and micro-influencer George Krissa to showcase his shopping journey at Gotstyle, where he received assistance in selecting attire for the GLAAD Awards red-carpet. The created video sought to leverage his audience while highlighting the personalized styling experience and ambiance of the store.
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The partnership encompassed two stories and 2 posts featuring George in the store's attire, accompanied by mentioning the store's IG handle in captions and tags to increase brand recognition and exposure.
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In addition, I authored a blog post to enhance the store's association with red carpet dressing for the GLAAD Awards. The blog utilized keywords to elevate the store's reputation and included hyperlinked product links to direct readers to the featured items.
The partnership collected over 40k views, and 6,000 likes on the actors' page.​
Vlog style
Developed a "come with me" video to demonstrate the features and benefits of Bestway's air mattress, with a focus on preparing for holiday activities. The video aims to connect with the audience by delivering a lighthearted holiday preparation message infused with humor. Additionally, it will educate viewers on where to purchase the product, providing valuable information while entertaining and engaging them—ultimately guiding customers to where they can find the product.
Product Showcase
I developed a recap video of the Gotstyle employees enjoying their time at the Grey Goose bocce activation. The creative strategy focused on showcasing the activation's vibrant experience while seamlessly integrating the new summer collection for men and women.
This was then shared on the store's social media, tagging the agency that created the experience, as well as the brands showcased to further its audience reach. This resulted in positive engagement from followers and over 13 shares.
Event marketing
To commemorate the 50th anniversary of the iconic film The Godfather, Canadian designer Cristopher Bates curated an exclusive capsule collection featuring the renowned logo and designs. Given his exclusive licensing agreement, the primary objective was to highlight and showcase this unique collection for customers to purchase on the store's website or in-store.
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To promote the collection launch and raise awareness of the designer, an intimate in-store dinner was organized, limited to 40 attendees with only a few tickets available to the public. A photographer was hired to capture and tag VIP guests for social media coverage.
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In addition, two promotional videos were produced featuring the designer discussing the distinctive and luxurious collection. An Instagram Live and a post-event recap video were also created to sustain interest in the collection release. A blog post was written to showcase the store's event hosting services, linking to the collection and utilizing event photos to capture the unique experience.
The total view count was over 12,500 for the videos and resulted in nearly selling out two product SKUs.