Lester Canave's Portfolio Site

Social Media Marketing Experience

02/2025 - Current

05/2024 - 11/2024

Assist in consistently delivering detailed and timely client communications, showcasing strong project management skills and dedication to exceeding client expectations.
Wrote weekly blog posts using keywords and a minimum word count of 500, hyperlinking for optimal organic clicks. Updating blog site through Wix
Successfully coordinated multiple social media accounts and conducted CRM replies within 24 hours through Sprout Social.
Initiated a social contesting campaign resulting in a 3,000 increase in followers in 2 weeks
Maintained a consistent schedule of posting 4x a day for @datenightyyc
Facilitate any sponsored posts/giveaways that averaged over 4 partnerships a month, generating over 200 followers a month.
Designing specialized B2B email marketing campaigns with MailChimp

09/2023 - 05/2024

Identified and prospected new products, brands, and companies to explore partnership opportunities, contributing to business growth and expansion
Utilized Hubspot for relationship-building, market research, and outreach
Represented and managed @KeithPears, @chefdwightsmith,and @cheerstohappyhour for future brand deals, and content quality
Oversaw about four brand partnerships monthly
Generated campaign reports on Google Sheets containing content summaries and post analytics one week after posting.

01/2020 - 01/2023

Using Later for content planning on social channels.Utilizing Canva and CapCut for creating and editing creative assets to drive brand engagement.
Assist in planning in-store events from a private 25-person dinner to a 200-person party.
Used Klaviyo to manage women's and men's weekly newsletters with 20k subscribers, curating valuable content and driving audience engagement
Created a social media graphic on IG that resulted in a 50% increase in sales
Coordinate logistics for photoshoots with models and vendors, managing timelines and expectations to ensure all deliverables met marketing campaign deadlines while enhancing visual brand representation.
Update the Shopify website with accurate SKU photos and product information for over 200 products.

2017

2019

Adobe Suite, Canva, CapCut, Sprout, Slack, Microsoft Office, Google Analytics, Video Editing, Content Strategy, Email Marketing, Social Media Marketing, Community Management, Project Management, Photography, Overall Great Person